Here you will find 8 quick ideas and suggestions to dramatically help you improve your copywriting skills as you get going. You can use these tips when it comes to creating offers, e-mails and sales letters that grab people’s attention.
So without further ado, here they are!
Always write your sales letter with the individual in mind. Whenever you’re writing a sales letter or an e-mail, you want to write that e-mail or sales letter as though you were talking to one person.
Pull them in with the first line. You’ve got to create interest with the reader with the very first line that they read.
Use bullets. People like to scan, they like to quickly read things as fast as they can, and using bullets makes that whole process a heck of a lot easier. So use them.
Just let it flow. When you’re starting to write a letter, it is very difficult to just start from top to bottom and write everything. When it comes to writing it and actually putting everything down in order, just write it as it’s coming out. You’re going to have moments when inspiration hits you and your pen is going to go like crazy or your fingers are going to go like crazy on the computer keyboard – just let it flow.
Write like you speak. It’s much easier for you to envision that you’re communicating with one individual as though you’re having a conversation with that person, because when that person reads your sales letter or your e-mail, they’re going to feel like you’re talking right to them, and that’s exactly what you want.
Make your communication easy to read. Use short paragraphs. Use pictures. Bold certain things. Highlight important areas.
Stress the benefits and not the features. Put yourself in the shoes of the person reading your communication piece. The number one question that they’re going to be asking is: ‘What’s in it for me?’ You have to address those things, and you’ve got to stress the benefits of your particular communication piece that you’re trying to use.
Keep the reader interested. How do you do that? On a sales letter there are a ton of ways that you can keep the reader interested – here are a few of them:
- You can use graphs.
- You can use pictures.
- You can use audio.
- You can use video.
- Another one that people love to see are testimonials.
- Another one that you can always use is giving examples of proof.
- Do you have checks?
- Do you have screen shots of people registering for certain things?
This is not the be all and end all of copy-writing techniques but they will help you jump over some of the hurdles that are standing in your way!