What are we talking about when we say “Interactive Content”? Well, in its simplest form, interactive content is the content that has the intention of grabbing your attention and attempting to have you take action. Interactive content is all around us. There are many interactive content tools, interactive content marketing, and interactive content platforms. Many of which you’re probably already a part of. Here’s what you need to know about interactive content. And why interactive content is different than other types of content.
There are Many Different Types
Every day we see new types of interactive content hit the mainstream. From infographics to videos to calculators, there’s interactive content for everyone.
Some of the most popular types of interactive content include-
- Assessments
- Videos
- Surveys
- Brackets
- Infographics
No matter what your content type is, there’s likely a way you can turn it into interactive content.
There Are Benefits To Using Interactive Content
Interactive content has serious benefits. Here are three important ones to consider. The first- it elicits a reaction. Even the most basic interactive content can elicit a reaction which clearly makes it more engaging than a written content.
Another benefit- brand loyalty. Interactive content allows you to gather data. And as you do so, you can learn more about your audience. Which then makes it much easier to create content that’s tailored to them. This approach will eventually establish trust, which then grows loyalty.
The last benefit is education. The internet is the first place many people go when looking to educate themselves. Interactive content is the perfect tool to help educate your audience while still keeping them engaged. It allows them to feel like they aren’t being “pitched to” while informing themselves.
There are Tons of Interactive Content Tools
In 2021, you can find an interactive content tool for almost anything. There are tools that can analyze your headlines to determine how useful they are. There are tools to help you create quizzes, calculators, surveys, and even infographics. There are even tools to help you create interactive brackets!
There’s also a broad range of tools depending on your price point and skill level—some tools you can find for free, while others may cost you. There are tools out there for those of us just getting started and those who have been in the game for a while. For example, there are simple video editing tools for beginners. And there are also tools for seasoned vets that allow you to take your videos and make them clickable by using “hotspots.” Seriously something for everyone.
Conclusion
Interactive content is everywhere. You’ve probably engaged in it plenty of times this week without even realizing it! No matter what type of content you specialize in, there is probably a type of interactive content out there for you. There are also the tools and the benefits for you to create it. So get out there, and start creating!