The complexity of the launch was the fourth major aspect WoTLK Gold in the report. Versluys stated that his experience with the Battle.net launch was by far the most complicated launch since when he joined Blizzard 10 years earlier. Blizzard introduced the service with a time zone all over the world within a single day across five continents and 13 languages and with million of units of its games rolling out via digital and physical distribution. In the case of Canessa and Versluys to bring it all together was as if landing a 747 onto the aircraft carrier. The game did go live and, in the process, it was able to live up to one of Blizzard’s fundamental values as a business: think globally.
Canessa pointed out her experience that the most recent time Blizzard offered a retail-only product that did not have a regular revenue stream was in 2003, when they launched World of Warcraft. World of Warcraft expansion for World of Warcraft. After seven years it was an adjustment to move beyond the idea about the logistics of shipping an MMOG game, and return to the issues that are specific to shipping retail games.
The final major issue they talked about was the creation and expanding of the Battle.net team. Over the past 18 months Battle.net’s Battle.net team has quadrupled to more than 50 employees and there are more than a dozen open positions to be filled. Additionally, the team was organized three times when their mission changed.
Canessa noted that it’s hard to find new talent due to the fact that it requires a highly specific kind of talent and there aren’t a lot of game companies that can draw on. However, Canessa said Blizzard had to recruit individuals who were strong from a fundamental development perspective and had previous experience in the field– people who were enthused about WoTLK Classic Gold the services a game could offer.