Copywriting is one of the most important parts of internet marketing. Once you get visitors to your site, you must depend largely on your sales copy to convert the visitors into customers.
Sadly, many webmasters neglect the art of web copy-writing. Copy-writing truly is an art, but have a checklist of important points is also helpful. Here are some of the major components of good web copy-writing.
Your Headline
Does your headline grab the readers’ attention and compel them to read further? It is essential that your headline do that. Web surfers generally move about on the internet very quickly. Research says that you have a matter of seconds to catch your website readers’ attention or they will move on. That is why your headline is so important.
Your Introductory Copy
Do the first few paragraphs of your sales copy reinforce the headline and convince readers to continue reading?
Benefits
Does your sales copy sell the features or the benefits of your product or service? For example, does your site try to convince your readers that your vitamin C product is the best, or does your site try to convince your readers that your vitamin C product will give them the most health benefits?
Call To Action
Does your sales copy clearly and compellingly tell your customer what action they should take after reading your website? (usually the desired action will be to buy your product).
Assurances
Your prospects will only buy if they feel comfortable doing so. There are several things you can do to make them feel more comfortable buying from you, such as:
1. Displaying your picture
2. Displaying your contact data
3. A membership with the Better Business Bureau, etc
4. A Guarantee
5. A secure server logo
These 5 points are only a few of the most important parts of web copy-writing. If you want to convert as many of your visitors as possible, study the art of copywriting and learn how to become a master copywriter!
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