Digital Signage has become a very common concept nowadays. However, many do not seem to know what it is, while others have seen it but do not know what it is called. Its use has grown exponentially over the years and it is continually being adapted especially in business, communication, marketing and branding.
An ignorant me will guess that this is a term for an electronic signature that can be used across different platforms and I wouldn’t be surprised if you think the same way. Is this hat digital signage truly is though? Let’s find out.
What is Digital Signage
Digital signage is the use of screens to display informative content about a particular business, usually in spaces that open up to large numbers of people. The content could be anything informative like; adverts, restaurant menus, directives, etc.
These contents take the form of images, videos, texts, or infographics, displayed using LED or LCD screens, as well as projectors.
Where is Digital Signage Used
Digital signage can be used anywhere with a high customer presence, it could be indoor or outdoor. Examples of such places include;
- Hotel Lobbies
- Waiting rooms
- In the airport
- At filling stations
- Restaurant Menus
- On billboards
These are a few examples but there are many more. Obviously, we come in contact with digital signage more often than we probably realize.
Digital signage can be created using digital signage software, in creating it certain factors should be considered in order that your content meets the need for which it is intended. This includes;
- What is your intended message
- What is your budget
- Who is your target audience
- Which places do your target audience visit most
- Are you using digital signage software
Answering these questions will help you send out efficient messages through the appropriate channels and it’ll also meet your consumers at their point of need.
Digital Signage Software is used in scheduling posts or content and also to manage screens. It is also used in managing playlists, scheduling playbacks, and diagnosing problems in case of a delay with any of the screens.There are several free digital signage software resources as well as paid ones that obviously offer more services.
One type of digital signage which is quite interesting is the cloud base digital signage. Cloud because it stores information in the cloud. Basically, this type of digital signage makes use of cloud base digital signage software to schedule, manage, and monitor posts or content. The information of these posts is saved in the cloud and can be retrieved anytime and from anywhere. The information which is hosted live is maintained by the digital signage service provider through the cloud base content management system.
Digital signage is definitely a vital factor to the growth and expansion of businesses. It is able to take on several roles within minutes of using the digital display board. Such roles include; marketing, communications, and branding which are key factors in building a corporate identity.