It is a marketing technique that involves creating and distributing content that is valuable and consistent in one or many forms, for consumption by a well targeted audience with the aim of driving a positive action by the consumer.
It is important that every content put out is valuable and relevant because this is the only way to keep your audience wanting more and also an effective way for building trust. Once you are able to make your audience keep coming back for more, the next step is to consistently provide content, this gives your audience an assurance that you know what you are doing or talking about and that you’ll be there for the long haul.
The aim of content marketing is to drive a positive action by the user. This positive action is the consumption of a good or service, as marketed by the content.
Types of Content Marketing
This isn’t an exhaustive list of the different content marketing types as there are so many. The type of content marketing you choose should be able to reflect the type of content you intend to distribute, who your target audience is, and what action you want to be taken after the consumption of your content.
For example, if your target audience cannot read, then it’ll be pointless to send out written content. An audio or illustrative video is going to be your best bet here.
- Infographics
Infographics are line graphics which include statistics, graphs, and tables that show statistics gotten through research on a given topic. Just as the name implies, it is informative and can depict the growth of users of a product over time for marketing purposes.
- Webpages
A content marketing webpage is usually SEO optimized so that it can rank on search engines and hence be seen by many more people. A content marketing web page should contain catchy content, this is what sets it apart from normal webpages.
- Podcasts
This is the suitable option for audiophiles, the blind, and those that can’t read. This type of content marketing is greatly underutilized because a lot of people fear it is too costly. With the advent of affordable gadgets and equipment, setting up a podcast station shouldn’t cost a fortune as it would’ve some years ago. There are also free podcast distribution outlets that can be utilized to meet desired audiences.
- Videos
Videos are an easy way to catch the attention of your audience as long as the content is carefully created, fascinating and lively. People have turned basic regular businesses to multidollar fortunes by using video content marketing platforms to showcase their products.
Content marketing analytic tools can be used to track the success or lack thereof of your content. Several content creation platforms exist nowadays thus making the process very accessible to everyone. On this note, ecommerce owners should not hesitate to use content marketing strategies to drive traffic to their ecommerce sites and turn the traffic to sales.